Recently, the "2016 China social responsibility public welfare ceremony" co-sponsored by xinhua and Chinese academy of social sciences was held in diaoyutai state guesthouse, Beijing. Mary kay, a global leading direct seller of skin care products and cosmetics, was awarded the 2016 China social responsibility charity award for her innovative breakthroughs and outstanding contributions in the field of corporate social responsibility in the past year.



It is reported that "China social responsibility public welfare ceremony" series of activities has been held for eight consecutive years, is one of the most authoritative and influential social responsibility exchange platform.



With the official implementation of the three national standards of social responsibility this year, the trend of standardization and rigid constraint on social responsibility in China is clear, which marks that China has officially entered the era of "responsibility for all". Therefore, the holding of the new social responsibility public welfare ceremony has more far-reaching social significance.



After case collection, field investigation, case the intern, network voting, expert evaluation, case selection, biography of the yearbook and summit issued a series of processes, Mary kay emerge from eligible enterprises, success in the year of charity award, once again to the society shows Mary kay for many years to support innovative achievement of the development of the poor women.

"Mary kay is a company whose mission is to enrich the lives of women. We are committed to caring for the well-being of women by integrating corporate and social resources, optimizing the environment for women, and advancing women's achievement and self-worth." According to zhou liyu, director of public communication of Mary kay China, Mary kay established Mary kay fund for women in 2001 in cooperation with China women's development foundation to help women start businesses successfully by providing small interest-free revolving loans.

In 012, the fund introduced the United Nations development programme (undp) to carry out a pilot project in yixiu villages in yunnan, further optimizing the public welfare model of empowering women.

Mary kay cooperated with fashion brands to release more than 10 sets of cultural crossover clothing and accessories works during the 2016 autumn/winter Shanghai fashion week. These works used the "Mary kay women's entrepreneurship fund" to benefit the handmade embroidery of yi women and the handmade fabrics of women in the earthquake-stricken areas in Nepal. "

Through this unique and grand crossover, we have refocused the public attention on the beauty of women's entrepreneurship and traditional crafts, and we have also lost the experience of Mary kay to the disaster area in Nepal. In the view of Mr. Zhou liyu, this is not only Mary kay's innovation echoing the national targeted poverty alleviation strategy, but also opens up a new way of thinking for the realization of UN sustainable development goals such as eliminating poverty, promoting gender equality and promoting partnership.

In the era of responsibility in China, enterprises, public welfare organizations and ordinary citizens are all actively assuming social responsibilities. As a corporate citizen with a high sense of social responsibility, Mary kay will continue to fulfill her corporate responsibilities in four areas: women's development, gratitude and charity, education and inspiration, and environmental protection, and continue to create value for the society.