On July 27th, Mary kay, a global leading direct selling skin care products and cosmetics company, was awarded the best cross-border cooperation case of 2016 "green development and Shared future" excellent case of corporate social responsibility.

As a global citizen, Mary kay has been looking to leverage her strengths and innovation to help the world solve its sustainability challenges. This award case is based on the transnational cooperation between Chinese yi embroidery women in yunnan and nepalese women, which opens up a new idea for the realization of the United Nations sustainable development goals, and also has reference significance for the transnational cooperation of Chinese enterprises in the field of social responsibility in the future.

The selection of "green development for a Shared future" was conducted by the information office of the Shanghai municipal people's government, the Shanghai municipal commerce commission and the Shanghai environmental protection bureau, and co-sponsored by jiefang daily, Shanghai daily and eastday.com.

In the "innovation, coordination, green, open, sharing" which runs through five development idea "much starker choices-and graver consequences-in planning the start of the implementation of the selection activities carried out is not only beneficial to summarize the successful experience of excellent enterprise, more conducive to the development of Shanghai innovation drive, transformation goal, Shanghai international metropolis city image promotion.

The selection lasted nearly three months, and a total of 100 cases from 83 enterprises were submitted. The spread of the activity on the new media platform attracted more than 400,000 people's attention and participation. By experts and the public vote, finally 49 CSR outstanding case, as the development of Shanghai green sample, driving the development of Shanghai economy of green harmony, respectively covers "green" "Shared value" and "responsibility, innovation" three aspects, innovative, demonstration, and sustainable development at the same time, in the fields of both their own industry and has a certain influence and significance

Mary kay's corporate mission of "enriching women's lives" has been honored with the best case of the year award for cross boundary cooperation, which brings to light the rich achievements Mary kay has made in supporting the development of poor women over the years. During the 2016 fashion week, Mary kay released a series of cross-cultural works of Chinese and Nepali women with the theme of "lost and reappeared", in collaboration with independent designer brand JUST FOR TEE and accessories brand TIMI CHENG.

On the occasion of the first anniversary of the earthquake in Nepal, two traditional handicrafts, yunnan yi embroidery and nepalese cashmere fabric, are brought to the people in the disaster areas in Nepal who are still struggling on the survival line. With the support of Mary kay's international vision, the previously unrelated embroidery women of yi nationality, disaster areas of Nepal, Shanghai fashion week and designers are connected to each other, which has produced wonderful results.

Mary kay hopes that through cross-border cooperation, the love of Chinese women for a better society can be sent to other parts of the world, and at the same time, the experience of Chinese women starting their own businesses in poverty alleviation can be exported to Nepal, so as to help nepalese women through the earthquake recovery and promote the development of local small and micro enterprises. In the preparation for the fashion show of cross-cultural works of Chinese and nepalese women, fashion designers in Shanghai, local cashmere craftsmen in Nepal and local government in Nepal were actively involved, and finally presented a visual feast for the public.

"Mary kay has always believed that you can teach someone to fish better than you can teach them to fish. When a country and a people are in trouble, the skills of their ancestors will help them spark an economic recovery and be a life-changing force." In Mary kay's foreign affairs, vice President of ms zhang's view, "embroidered women entrepreneurship to eliminate poverty, promote gender equality, and promote the establishment of a partnership, such as the United Nations to achieve the goal of sustainable development has opened up a new train of thought, we have the pleasure in getting the affirmation and recognition, believe the cross-border attempt through the international cooperation is also the Chinese corporate sector power to realize the sustainable development goal of the United Nations innovation at a time."